Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.

Perspectives

A Pledge to Increase Fairness in Amplitude’s Machine Learning Systems

Ensuring fairness in machine learning is important but not straightforward. At Amplitude, we are investing in solutions to address different conceptio...

William Pentney

Inspiration

How we implemented kid-safe analytics with Amplitude

Mike Hutchinson, Chief Product Officer at SuperAwesome, walks through his team's journey from an internally built analytics system to Amplitude.

Mike Hutchinson

Perspectives

Measuring to Learn vs. Measuring to Conform

Does your team measure to learn or measure to conform? John Cutler explains the difference.

John Cutler

Best Practices

Why Churn Analysis is the Key to Improving Customer Retention

Churn analysis helps you understand the problems that make your customers stop using your product. Fixing them supercharges your retention.

Anastasia Fullerton

Perspectives

Meet Your Users Where They Are

Here’s how you can use customer engagement platforms and behavioral analytics to send personalized messaging campaigns to your customers.

Mary Kearl

Best Practices

3 Things to Do Before Implementing Customer Retention Strategies

How the team at Kwit built a habit-forming product that drives retention while helping users quit smoking

Loic Neve

Inspiration

The COVID-19 Digital Report: 15 Trends Across 600 Applications

Explore the original data from Amplitude to see how shifts in consumer behavior changed everything about how people use digital products.

Spenser Skates

Inside Amplitude

Release Notes: June 2020

Updates to Pathfinder, a brand new feature to understand critical user milestones, and more. Take a closer look at the features our team shipped this ...

Grant Wensley

Best Practices

How Retention Rate and Customer Experience Go Hand in Hand

Companies that build the best customer experiences can see the benefits of that work reflected in the retention rate.

Archana Madhavan

Inside Amplitude

Amplitude Wins Gold in “Support Team of the Year”

Amplitude was honored with a Gold Stevie Award at the 18th annual American Business Awards.

Brian Abad

Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.